Ready for one FINAL tip for creating an irresistible offer?! In my last post, I talked about using a beta test to prove the concept of your offer and to generate solid social proof you can use when you launch. Today, I want to talk about 3 ways to leverage that social proof to make … Read more
Want to know a secret? You don’t have to wait to launch your offer to see if people want it or if it works! In fact, I HIGHLY recommend validating your offer with something called a “beta test” BEFORE you spend months creating your launch content. A beta test will help you: Gauge the interest … Read more
Trick question: how do you find the perfect hook for your offer? Answer: You have to TEST! These last couple of weeks, we’ve been talking about what makes an irresistible offer… And of course, we can’t have that convo without talking about how to test different hooks. A “hook” is an opening statement designed to … Read more
One of the easiest ways to stay profitable is to ALWAYS be growing your email list … But unfortunately, growing your list with the RIGHT people isn’t always easy. And when I say “right” – I’m talking about people who would be a perfect fit for your coaching program (and can afford it). The biggest … Read more
Ever wonder why people are opening your emails… But don’t end up buying anything or signing up for your program? Maybe you spent a lot of time writing copy, trying to figure out the perfect subject line, listing out the benefits of your offer, and getting every word *just right*… But you barely have any … Read more
Are you getting the most out of your email marketing? Last week, I mentioned how a new study from Litmus found that email marketing, on average, yields a $36 return for every $1 spent (which is an insane ROI!). But, results like that require a lot more effort than just whipping up a promo email here and … Read more
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