As we head into 2026, I see coaches falling into one of two camps: Group #1: You’re thinking about rebuilding your signature program because it feels like it’s not working. Sales are slower than you want, or you’re explaining it more than you should. Maybe you’re even having a hard time with client results because … Read more
Exciting stuff happening this week: 1. We just wrapped up our ads challenge yesterday, called Mission:Possible! with 50 coaches… and their results BLEW ME OUT OF THE WATER. (more on this below). 2. The new Andromeda update in Facebook has changed EVERYTHING about the way you should run your ads… which is exciting stuff if … Read more
I was talking to a client a few months ago… And she told me that every lead coming in had a “victim mentality.” So I asked her to pull up her content. Within 30 seconds, I knew exactly what was happening. Her posts were loaded with verbiage like: “It’s not your fault…” “You’ve tried everything … Read more
Ever wonder where all your time goes? When I work with new clients, one of the first things I have them do is a time audit. It’s simple: for one week, they track EXACTLY where their time is going, down to the minute. The results? Almost everyone is blown away by four things: 1. How … Read more
Do This Instead… The New Year rush is coming!!! And after nearly two decades of coaching health and fitness pros (wow, that makes me sound old ), here’s what I’ve noticed: Most “New Year” promos and programs flop. And they flop before they even launch. It’s not because the challenge wasn’t going to get … Read more
At the marketing conference in Dallas a few weeks ago, there was an interesting theme that kept coming up over and over… It was that “silent fears are holding your audience back from making a buying decision.” The market is more crowded than ever, and new competition is popping up left and right. If you … Read more
There’s a lot that goes into making your coaching program *irresistible* to your ideal client, like the curriculum, the price, the big promise… But a big part of the magic is in the NAME. My best tip? The name of your offer should scream the OUTCOME. Think about it: when potential clients see the name … Read more