At the marketing conference in Dallas a few weeks ago, there was an interesting theme that kept coming up over and over… It was that “silent fears are holding your audience back from making a buying decision.” The market is more crowded than ever, and new competition is popping up left and right. If you … Read more
As a little treat, I’ve got some AI prompts for you and did a deep dive into a few powerful strategies from my conference last week. NOTE: You’re going to want to save this post I’ve been secretly playing around with AI since ChatGPT first came out. I built a nutrition calculator (with code, even … Read more
Wow do I have some hot take-aways for you today… I just got back from an amazing conference in Dallas where some of the BEST marketers and innovators on the planet dropped insane amounts of gold. Straight from Dallas, I flew to Tampa for my Mom’s 70th bday (Happy Birthday, Mom!). Then, just when I … Read more
Well, I DID IT! I posted daily Reels for 90 days straight. Actually, 92, but whose counting 🙂 I went from posting NO reels to posting daily…. And I did it because Instagram is one of the FASTEST places to grow your audience and connect with people in your target market… Especially for fitness & … Read more
You see it all the time in the health and fitness space… You’ll see ads, emails, or social posts that say: “Looking for busy moms over 40 who want to get fit!” Or “Are you a man over 30 who wants to build more muscle and boost your energy?” These callouts are usually followed by … Read more
Do you have a coaching program you KNOW changes people’s lives — but you’re not getting any sales from your emails or social media content? I see this all the time… And more often than not, the coach’s program IS amazing… But their content makes it sound like every other health or fitness program. The … Read more
Nope, it’s not in your head… As a health or fitness coach, you face a challenge that coaches in other niches don’t — because what you teach is grounded in science. Science that: – Is largely universal – Doesn’t change often – And that EVERYONE else is teaching… Because it’s science! In other words, a … Read more
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