Most of you did the math after my last post. You know your time is likely worth $100+ an hour… And yet, every week you’re still doing things like chasing failed payments, making graphics in Canva, handling customer service emails, and the list goes on. Blah. The growth stuff, the things that would actually move … Read more
I hear it every single week: “Alicia, I’m just not a tech person.” “My leads all suck lately.” “It’s faster just to do it myself.” I’m going to be a little bit of a “business architect” today and tell you the truth: Friction is a choice. Most coaches aren’t truly “bad at tech.” But … Read more
The fitness industry is filled with some of the most heart-centered people I’ve ever met. We genuinely want to change lives. But, we all know that: Passion doesn’t pay your mortgage. For years, I leaned on my passion and hustle to grow my business. I’d go “above and beyond” for every single person. I’d answer … Read more
I used to love having my yellow pad with allll of my “to-do’s.” I’d spend hours responding to DMs, color-coding my calendar, and tweaking my website for the hundredth time. I felt good about being so busy. It gave me that hit of dopamine that confirmed I was “working hard.” But at the end of … Read more
As we head into 2026, I see coaches falling into one of two camps: Group #1: You’re thinking about rebuilding your signature program because it feels like it’s not working. Sales are slower than you want, or you’re explaining it more than you should. Maybe you’re even having a hard time with client results because … Read more
What you need to know: 1. Sooo many changes with the new Andromeda update. I’ve got you covered below. 2. My husband almost got scammed this week. Wanted to fill you in so this doesn’t happen to YOU. It was a sophisticated, multi-touch point scam. Just know: If you ever think your gmail was hacked … Read more
This pic isn’t what it looks like… Because these aren’t actually donkeys… They are ZEBRAS. See them now? Here’s the thing: we do this in business all the time. We rush. We assume. We jump to conclusions before checking all the details. And just like mistaking zebras for donkeys, those quick snap judgments can cost … Read more