Why Your Low-Paying Clients Aren’t Upgrading

This month I’ve been talking about how to improve your lead follow-up to land more paying clients… But what happens when people keep taking your low-ticket offers and not your high-ticket offers? It’s simple: STOP positioning your low-ticket offers as “everything they need” to achieve their goal. Instead, position your low-ticket offers as a quick … Read more

This Is How You Prime Leads To Buy

I know it’s tempting… Someone opts into your email list, and you immediately want to hit them with your offer. That’s the whole point of capturing new leads, right? Well… sort of. Your follow-up emails need to be more than just a sales pitch. Yes, you’ll eventually invite your new leads to take action, whether … Read more

Are You Confusing New Leads?

Ever wonder why some leads go cold even after they’ve opted into your email list? It’s not you… It’s your messaging. Think about it: let’s say someone opts in for a lead magnet that features your best high-protein meal prep recipes for hormone-friendly weight loss. That means they’re interested in hormone-friendly nutrition, right? So, if … Read more

Why Your Engagement Is Low

Think about the last time you bought something from an ad, an email, or a social media post… It felt like it was speaking directly to YOU, right? That’s because effective content is created with ONE person in mind. The fact is, when you try to speak to everyone, you end up connecting with no … Read more

Keep Your Audience Ready To Buy

For the last few weeks, we’ve been talking about how to improve your signature offer. How to name it, how often to promote it, and even how to position it so it’s a total no-brainer for your ideal client. But there’s another huge factor influencing the success of your signature offer that you might not … Read more