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Latest Blog Posts


3 Highlights From DC Mastermind Trip….

Last weekend, I led a high-level mastermind group of fitness business owners in DC. The group is filled with multi-six and multi-seven figure fitness businesses. Everyone is a seasoned entrepreneur, and we had some incredible discussions about expansion, growth, marketing, team development, and the list goes on. I wanted to share some of the biggest … Read more

Brand New Client Social Idea….

I just got back on Sunday from an AMAZING trip to Washington DC… I rented a 4 story Victorian Mini Mansion just outside of downtown for my high-level mastermind, The Tribe. We talked about advanced marketing strategies, dove deep into their businesses, and did some very impactful goal-setting for 2019. In a couple of days, … Read more

100k Per Week!

I was pretty blown away when I heard him say “100k per week”. In fact, I asked Aaron to repeat himself to make sure I heard him right. And then he said it again… “That’s right… every single week we donate 100k to Norm as a part of our way to give back to our … Read more

Beer! Beer! Beer!

The heat index in Florida right now is pushing 105 degrees. It’s September, and Fall is my all-time favorite season…. and 105 is just way too hot for me. I turned to my husband, and I told him we’re heading north to get out of this heat. We booked a week-long trip to Portland, Maine, … Read more

[FREE Gift!] New Quarter 4 Marketing & Content Calendar

It’s BACCKKKK by popular demand! I’ve completely revamped my Quarter 4 Marketing & Content Calendar… and it’s ready for you! It’s incredibly important to have a plan for the upcoming 90 days…. so you know exactly what’s coming next and how to prepare during one of the busiest seasons of the year. And it’s completely … Read more

5 Unusual Client Gift Ideas

Want to make your clients feel like a MILLION bucks?! Ever since I became an entrepreneur, one of my core values as a business owner has been to “over-deliver.” Over the years, we’ve done some really fun things for our clients. That “little bit extra” really does go a long way. It’s never about how … Read more