Alicia 
There’s a rumor going around that Facebook groups are dead. But like most rumors online, that rumor is only HALF true! In reality, Facebook groups are still cost-effective, lead-generating machines for coaches who nurture them with value, exclusive content, and meaningful conversation. And at the same time… There are plenty of business owners who started … Read more
FACT: it’s easier to sell to people who know you than people who don’t! That’s why building a WARM audience who knows, loves, and trusts you is one of the BEST ways to use your time and marketing resources as a business owner. Even if you’re not selling a product, service, or package that you … Read more
There’s a lot of pressure to “finish the year strong” right now. And while this is an AMAZING time to set yourself up for a successful 2023… You can’t pour from an empty cup! So right now, if you feel like you’re drowning in tasks, sacrificing self-care, and wondering how it’s all going to get … Read more
I probably don’t have to tell you that client gifts are an EASY way to increase retention… But in case you needed a little reminder (or some motivation to hit the stores this time of year) … Gifts are also a great way to stay top of mind and make clients feel valued. Need some … Read more
With Black Friday right around the corner … It’s time to talk about one of the BIGGEST profit-destroying mistakes you can make: 👉 Offering steep, paid-in-full discounts. Here’s why… Besides hurting your bottom line, if you have a hard time managing your cash flow … It’s WAY too easy to blow the money you make … Read more
Black Friday/Cyber Monday is right around the corner, and before you start slapping massive discounts on your signature programs — WAIT! Now is the time to start attracting high-quality clients into your programs and upgrading your current clients… NOT attracting discount-seekers. That’s why, going into this holiday season, I’m inviting you to think: VALUE over … Read more
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