I hear it every single week: “Alicia, I’m just not a tech person.” “My leads all suck lately.” “It’s faster just to do it myself.” I’m going to be a little bit of a “business architect” today and tell you the truth: Friction is a choice. Most coaches aren’t truly “bad at tech.” But … Read more
As we head into 2026, I see coaches falling into one of two camps: Group #1: You’re thinking about rebuilding your signature program because it feels like it’s not working. Sales are slower than you want, or you’re explaining it more than you should. Maybe you’re even having a hard time with client results because … Read more
Exciting stuff happening this week: 1. We just wrapped up our ads challenge yesterday, called Mission:Possible! with 50 coaches… and their results BLEW ME OUT OF THE WATER. (more on this below). 2. The new Andromeda update in Facebook has changed EVERYTHING about the way you should run your ads… which is exciting stuff if … Read more
A while back, I used to think that burnout was one of the biggest threats to a growing business. And yeah… it’s still up there. But there’s something sneakier that can creep in if you’re not paying attention… Cruise control. Here’s what happened: After years of building out systems, optimizing workflows, and hiring an amazing … Read more
Back in December, I lost my entire content team. And when I say we create a lot of content each month — I mean a lot. (Content Club members, you know ) We don’t churn out generic, AI-generated stuff like most content programs give you… Everything is built in-house — by real humans, real coaches, … Read more
Well, I’ve been down with bronchitis for the last 4+ weeks. Not exactly the start to 2025 I was hoping for… In the past, this kind of break would’ve wrecked my business. But here’s what happened this time: New leads kept coming in—without me. Sales calls were booked and confirmed—without me. Ads were up, funnels … Read more
How many times have you gone back and forth with a lead trying to schedule a call… Only to have them completely ghost you? Answer: Probably a lot ♀️ Or maybe they book a call, but you still need them to fill out an application? Or they fill out an application, but they haven’t booked … Read more