This month we’ve been talking a lot about the kinds of content that spark engagement and boost profits in your Facebook groups…
But what about YOU engaging?
If the purpose of growing and nurturing your Facebook group (or a group on any other platform) is to create an audience who knows, loves, and trusts you, it can’t just be a one-way street!
Your members want to engage with YOU just as much as they want to engage with your content, which means spending time IN your Facebook group is a must.
Even 5 to 10 minutes per day responding to comments, asking questions, and or reaching out via DMs is all you need to start building real relationships.
Pro tip: Most people have a tendency to just “like” or say “thank you!” to anyone who leaves a positive comment on their group content. Instead, take an extra minute to create a more thoughtful reply when you can!
Some examples of thoughtful replies:
- Asking a follow-up question (“Awesome! What goal are you setting this week?”)
- Empathizing with people’s stories and experiences (“That must have been so hard. I went through something similar and I did [XYZ]. So glad this post was helpful for you!”)
- Sharing a useful resource or recommendation, even if it’s not your own (“It sounds like you would LOVE Atomic Habits by James Clear – here’s the link!”)
And sometimes, if it makes sense or if the person is showing consistent interest in your content, follow up in DMs to have a more in-depth conversation to qualify them for one of your programs!
It may sound simple, but just showing up, being yourself, and building relationships for a few minutes every day can have a huge impact on the return you see from your group.
Have fun with it!
Make it an amazing day,
P.S. Even if you don’t use Facebook groups to host your online community, all of these tips still apply! In my next post, I’ll be talking about other ways to use groups to keep your audience ready and excited for your offers!