Fitness Email Marketing

Last week, I talked about how growing a warm audience through email is going to be more important than EVER in 2023. Not only is putting effort into your list great for building the real, authentic connections people are craving right now… It’s also a slam-dunk way to create a pool of people who know, … Read more

Picture this… It’s January 5th, 2024 — a year from today. You’re sipping coffee at your desk with your email analytics open on your computer, after a year of consistently sending your list really valuable content every week. As you scroll through your numbers, you notice a few things… Your email open rates are higher. … Read more

Ready for one FINAL tip for creating an irresistible offer?! In my last post, I talked about using a beta test to prove the concept of your offer and to generate solid social proof you can use when you launch. Today, I want to talk about 3 ways to leverage that social proof to make … Read more

Want to know a secret? You don’t have to wait to launch your offer to see if people want it or if it works! In fact, I HIGHLY recommend validating your offer with something called a “beta test” BEFORE you spend months creating your launch content. A beta test will help you: Gauge the interest … Read more

Trick question: how do you find the perfect hook for your offer? Answer: You have to TEST! These last couple of weeks, we’ve been talking about what makes an irresistible offer… And of course, we can’t have that convo without talking about how to test different hooks. A “hook” is an opening statement designed to … Read more