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The Beta Test Strategy

Want to know a secret? You don’t have to wait to launch your offer to see if people want it or if it works! In fact, I HIGHLY recommend validating your offer with something called a “beta test” BEFORE you spend months creating your launch content. A beta test will help you: Gauge the interest … Read more

Why People Open Your Emails But DON’T Buy

Ever wonder why people are opening your emails… But don’t end up buying anything or signing up for your program? Maybe you spent a lot of time writing copy, trying to figure out the perfect subject line, listing out the benefits of your offer, and getting every word *just right*… But you barely have any … Read more