Alicia 
This week we’re talking about what makes an “irresistible offer.” And while we could dive deeper into more details like pricing, social proof, and creating urgency around your offer (which we’ll get to in later emails!)… None of that matters if you’re putting your offer in front of the wrong audience. This is a conversion-killer, … Read more
What if I told you that giving away TOO much in your offers can turn your ideal clients off? I know it sounds crazy, but it’s true. In fact, offering a program or product that doesn’t match up with the investment — whether the price is too high OR too low — is one of … Read more
One of the easiest ways to stay profitable is to ALWAYS be growing your email list … But unfortunately, growing your list with the RIGHT people isn’t always easy. And when I say “right” – I’m talking about people who would be a perfect fit for your coaching program (and can afford it). The biggest … Read more
Ever wonder why people are opening your emails… But don’t end up buying anything or signing up for your program? Maybe you spent a lot of time writing copy, trying to figure out the perfect subject line, listing out the benefits of your offer, and getting every word *just right*… But you barely have any … Read more
Are you getting the most out of your email marketing? Last week, I mentioned how a new study from Litmus found that email marketing, on average, yields a $36 return for every $1 spent (which is an insane ROI!). But, results like that require a lot more effort than just whipping up a promo email here and … Read more
If you could spend $1 on email marketing and make $36 back … Would you do it? I really hope so! Well, those are the exact numbers that came out of the latest study from Litmus from over 2,000 marketing experts. And that’s just the beginning… Check out these other crazy stats: 99% of email … Read more
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