Alicia

Without a doubt, one of the biggest hurdles when it comes to growing your email list is the cost. Shelling out your hard-earned cash for ads before any of those leads turn into paying clients can make your head spin… Unless you have a solid strategy in place to turn those leads into dollars the … Read more

2023 is the year that real, authentic connections will trump polished, shiny marketing hype… And your email list is one of the best tools in your toolbox to position yourself for success. On Tuesday, I ran through an example of a hyper-targeted lead magnet you could use to start building a primed and profitable list. … Read more

Last week, I talked about how growing a warm audience through email is going to be more important than EVER in 2023. Not only is putting effort into your list great for building the real, authentic connections people are craving right now… It’s also a slam-dunk way to create a pool of people who know, … Read more

Picture this… It’s January 5th, 2024 — a year from today. You’re sipping coffee at your desk with your email analytics open on your computer, after a year of consistently sending your list really valuable content every week. As you scroll through your numbers, you notice a few things… Your email open rates are higher. … Read more