3 Reasons Your Signature Offer Tanked

So you’ve poured your heart and soul into your signature offer…

But no one’s buying.

You spent months on the curriculum, you created beautiful worksheets and resources, and you even went out of your way to create an amazing sales page all on your own…

But now?

You’re wondering if you need to scrap the whole thing and start over.

I see this ALL the time, and it usually boils down to three common mistakes (and three easy fixes):

Mistake #1. You’re selling the “stuff”, not the benefits.

It’s easy to get caught up in listing all the features of your program — the workouts, the meal plans, the weekly check-ins… but your clients don’t want more “stuff”. They want a transformation.

Easy Fix: Instead of focusing on what they get, highlight what they’ll achieve. Why are those meal plans important? How will your workout plan help them? After you list each “thing” they get, make sure to follow it up with “so you can” and tell them how it helps them get results.

Mistake #2: Your ideal client can’t tell how your program is different.

The health and fitness space is crowded, which means your clients have options. If your offer looks like everyone else’s, why should they choose yours?

For example, if you’re selling a 6-week fitness bootcamp, will they get more support with mindset than they would if they went to the bootcamp down the street? Do you offer nutrition support? What about REAL accountability? Your USP (unique selling proposition) should be front and center.

Easy Fix: Make sure your USP is clear at a glance in your emails, sales page, ads, and social posts! You have a split second to grab someone’s attention, so lead with your most compelling points.

Mistake #3: You’re selling the wrong audience.

If someone has never worked with you or bought from you before, asking them to commit to a long-term, high-ticket program might be too big of a leap.

Easy Fix: Consider creating a more bite-sized, intro offer that allows them to experience your coaching style and see results without a huge commitment. Once they’re “wowed” by the value you provide, you can then guide them to your signature program.

You could even splinter off the first 4 weeks of your 12-week signature program and make it an intro offer!

The key is to build trust, one win at a time.

Did any of these stand out?

If so, go with your gut and implement the easy fix.

If that’s not it, move on down the list and try the other two!

And finally, if you want my personal feedback on your offer, join our next live coaching call inside of Content Club!

Make it an amazing day,


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