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Latest Blog Posts


Phone Call Follow-Up Sequence for Transformation Challenges…

Any time you run a transformation challenge, there are a LOT of things you need to consider: marketing and getting people in to your challenge creating the material, guidelines, recipes, etc. delivering an INCREDIBLE experience and getting results signing up prospects for ongoing membership now that they’ve experienced your program Once you’ve got people signed … Read more

FEO Flow Charts & Follow Up Process

Follow-Up is one of the MOST important ongoing tasks in your business. If you have no follow-up, you have no sales.   It takes 6-8 follow-up touches to make a sale (according to SalesForce on 4/15.) Unfortunately, MOST business owners don’t have a system to track leads, and they end up falling through the cracks. … Read more

28-Day Transformation Challenge Launches TODAY! (Done-for-You)

I’m very excited to announce that my 2016 Done-forYou, 28-Day Transformation is launching today!   I’ve pulled the best recipes, tools, and other resources from my MOST successful challenges, and have created a PROVEN, plug-and-play system that will not only save you a ton of time, energy, and money, but will get your clients INSANE results and help you … Read more

Steal My Transformation Challenge Checklist

Our #1 source of new leads (by far) in my fitness business is Transformation Challenges. We send emails and run ads on Facebook, bring people into our program for the FEO, and then convert our challengers into memberships. Our challenges are complete with everything from a success guide, to printable meal plans and grocery lists, to … Read more

Productivity Gold: Weekly Time Blocking

Want to completely DOMINATE and get incredible results? Me too.  I’m going to share something with you that’ll 10x your productivity….no joke. I know it will- because it completely transformed mine. I used to HATE being bound to a schedule. Seeing my entire week planned on paper literally made me anxious. I’d try planning my schedule … Read more

2016 Edition: 52 Weeks of Done-for-You Facebook Content Launches TODAY!

It’s FINALLY HERE!!! I’m VERY excited to finally be able to share my 2016 Edition (100% new content) of Done-for-You Facebook Content for fitness professionals! I used this EXACT strategy to help keep our client retention rates at over 90%.  In fact, our average client stayed with us for close to 3 years! Instead of just sharing … Read more