Every business has a ceiling. It’s the point where you literally cannot work any harder, stay up any later, or “hustle” any more than you already are. Most businesses start here. And unless you make some massive changes when it comes to delegation, automation, and simplification… YOU become the ceiling. You end up building a … Read more
I was talking to a gym owner yesterday who is currently “drowning.” She was at her daughter’s birthday dinner over the weekend…but she wasn’t fully present. Her mind was on the phone hidden under the table, while she was swapping a class credit for a member who “forgot” to cancel. She was trying to be … Read more
Most coaches think they need more leads to scale. More DMs. More opt-ins. More “discovery calls.” But if you’re already exhausted, “more” is the last thing you actually need. What you actually need is a filter. 👉 Not every lead deserves your time. If you’re spending 45 minutes on the phone with someone who can’t … Read more
I hear it every single week: “Alicia, I’m just not a tech person.” “My leads all suck lately.” “It’s faster just to do it myself.” I’m going to be a little bit of a “business architect” today and tell you the truth: Friction is a choice. Most coaches aren’t truly “bad at tech.” But … Read more
The fitness industry is filled with some of the most heart-centered people I’ve ever met. We genuinely want to change lives. But, we all know that: Passion doesn’t pay your mortgage. For years, I leaned on my passion and hustle to grow my business. I’d go “above and beyond” for every single person. I’d answer … Read more
I used to love having my yellow pad with allll of my “to-do’s.” I’d spend hours responding to DMs, color-coding my calendar, and tweaking my website for the hundredth time. I felt good about being so busy. It gave me that hit of dopamine that confirmed I was “working hard.” But at the end of … Read more