Alicia 
I was listening to a podcast last week… They said that our odds of being here, on this planet right now, are 1 in 400 trillion. That’s 1 in 400,000,000,000,000. You’ve already won the lotto. And now, it’s a brand new year. (Happy 2025!) This past year might have been full of challenges, growth, and … Read more
Do This Instead… The New Year rush is coming!!! And after nearly two decades of coaching health and fitness pros (wow, that makes me sound old ), here’s what I’ve noticed: Most “New Year” promos and programs flop. And they flop before they even launch. It’s not because the challenge wasn’t going to get … Read more
The countdown is ON! The New Year is almost here, and if you want to pack your program, now’s the moment to make it happen. Whether you’re still pulling it together or just putting on the finishing touches, these five strategies will help you turn it into one of your best offers yet. Let’s dive … Read more
The holidays are right around the corner… Have you mapped out your plan so you can take some real downtime this year? I can’t tell you how many times I’ve been with my family during the holiday… But instead of being present, my mind was racing with all the things I had to do for … Read more
At the marketing conference in Dallas a few weeks ago, there was an interesting theme that kept coming up over and over… It was that “silent fears are holding your audience back from making a buying decision.” The market is more crowded than ever, and new competition is popping up left and right. If you … Read more
As a little treat, I’ve got some AI prompts for you and did a deep dive into a few powerful strategies from my conference last week. NOTE: You’re going to want to save this post I’ve been secretly playing around with AI since ChatGPT first came out. I built a nutrition calculator (with code, even … Read more
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