Alicia 
Imagine someone pops the dreaded question: “Why should I work with YOU over another health or fitness coach?” How would you answer that one? And, how confident would your answer be? Recently, my amazing team and I decided to play detective… We sent out a survey asking some of our audience what they were struggling … Read more
There are SO many coaches who are great at what they do… But are STILL undervaluing themselves (in a big way). On top of that, as health and fitness coaches who care about changing the world and helping people live happier, healthier lives… Selling your services at a premium can be especially hard when you … Read more
There’s a Tibetan saying that reminds us: “If you take care of the minutes, the years take care of themselves.” You’ve probably heard that with pennies and dollars, too. Business owners (myself included) can often become SO consumed with planning for “what’s next” … That we sometimes completely overlook the small, amazing moments happening right … Read more
Here we are, in another new month already! You have goals to hit, bills to pay, clients to serve… How do you feel? Excited? Nervous? Overwhelmed? Whatever you’re feeling, let’s take a moment to remember that what you do MATTERS. I know there are days when you get bogged down in the details. What to … Read more
Ever found yourself in a sales conversation that felt forced or awkward? I’m pretty sure we’ve ALL been there. But the good news is that there are a few simple tweaks that can help you turn any sales convo (even if you hate having sales convos!)… … into an amazing opportunity to build a genuine … Read more
Ever feel like your social media content is a shot in the dark, hoping it’ll resonate with your audience? Turns out, you don’t have to leave it to chance. In my last post, we talked about how to use your audience insights to craft compelling copy for your marketing efforts (and I even shared a … Read more
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