Alicia 
Alright, it’s time to address the big virtual elephant in the room… If you’ve been on Instagram at all over the last few weeks, you probably noticed a new feature called “Threads.” Threads looks a lot like Twitter… But it’s not Twitter… And it’s not quite Instagram, either. In fact, Threads has its OWN app … Read more
The Facebook and Instagram “powers that be” have spoken, and they love reels. Both platforms have made it crystal clear that they’re giving reels more reach and visibility than any other type of post… But who has time for all of that, right? If you’re still looking at reels wondering where to even start, here … Read more
The other day, one of my team members and I were talking about how hard it is to make small talk with “normal people”… You know — the ones who aren’t nerding out and talking about sales, marketing, and running a business alllll day long? I can’t tell you how many times I’ve gotten excited … Read more
There I was, burnt out, exhausted, and avoiding about a million things that needed my attention. My business was falling apart, and I couldn’t ignore it anymore. Something HAD to change. I was having an amazing run with my first boot camp location, so I decided to open a second… In my mind, a second … Read more
A few days ago, I saw an article about a 43 year-old woman named Jenny Nguyen who used her ENTIRE life savings to open a sports bar…that ONLY plays women’s sports. It’s hilariously named “The Sports Bra”… And as you might imagine, she was denied loans from EVERY bank she lined up. The banks told … Read more
That campaign that flopped… That location you closed… That prospect who turned you down even though you were certain they’d say yes… It’s ALL working out. I know it might sound Pollyanna, but open your mind for just a minute… You don’t have plans to quit, right? If you’re in business for the long haul, … Read more
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