The True Meaning Of “Brand” (and how to get it right)

In the business world, “brand” can mean different things to different people.

Mostly, people think of their “brand” as their colors and logo…

But the reality is, your brand is so much more.

Your brand is:

  • The voice you use in your content
  • The stories you tell
  • What you stand for
  • What you DON’T stand for

And, the FEELING people get when they interact with you, your programs, or your products.

Think about the brands you love…

Is it just their logo or their colors that make you loyal?

Probably not.

When you think about their brand, you’re probably thinking about how they make you feel.

Their colors and logo are just their brand’s visual identity!

In fact, the best way to make your brand stand out is to get clear on how you want your clients and customers to feel.

It helps to ask yourself questions like:

What are your core values?

What’s the experience you want to deliver each time someone interacts with your brand?

How are you different?

The other piece of this little puzzle is that your brand is a living, breathing thing…

Just like you evolve, your brand will evolve, too.

So if your brand feels out of alignment from time to time?

Just keep revisiting and refining.

The clarity will come when you give it a little time and focus — it’s worth it!

Make it an amazing day,


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