Upselling As A “Win-Win” Strategy

It’s the 5 magic words every business owner loves to hear…

“What are the next steps?”

What a great feeling, right?

You’ve provided so much value that your client is ready to take out their wallet and sign up for more. Easy sell!

But what happens when they don’t ask? Does that mean you shouldn’t mention your other programs or services?

Absolutely not!

As a coach or business owner, it’s your responsibility to guide your clients through their growth process.

In fact, you can think of it as creating a roadmap tailored to their specific needs…

I probably don’t have to tell you this, but clients don’t always know what’s best for their journey.

Sometimes, they might not even be aware of the additional services or products you offer!

So, waiting for them to ask could mean a missed opportunity for both of you.

The challenge, then, lies in how to introduce those next steps without seeming “pushy”.

The way to get around that?

Think of upselling as a “service”, not “selling”.

For example, instead of word-vomiting all the benefits of your next-level program, try asking things like…

“Based on the progress you’ve made, have you thought about what you’d like to focus on next?”

Or, “Are you aware of the advanced training we offer that dives deeper into X?”

Ultimately, the goal of upgrading your client into your next-level program is to make sure they continue to grow and achieve their goals…

So when you position your other services as tools to aid in that growth, you’re not selling — you’re providing solutions.

It’s a win-win!

Make it an amazing day,


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