Ever felt like a certain product or program “spoke to you” and you just HAD to buy it?
Well, I’m about to show you how to do that with your OWN offers 💥
Over the last week, I’ve shared a few different ways to get inside your audience’s head through surveys and noticing what kind of content they interact with (or don’t interact with!).
And once you have all that inside intel?
It’s time to leverage it in your sales and marketing strategies so your products, services, and offers feel like a giant HECK YES to your ideal clients.
Here are a few ways to leverage your insights:
1. Mirror your audience’s words, desires, objections, and beliefs in your copy.
Whenever you get feedback from surveys, content insights, or testimonials, use the SAME language your audience is using in key marketing spots like your:
- Website headlines
- Sales page headlines
- Email subject lines
- The first sentence in your ad copy
- Video hooks
- Social posts
These are where your prospects’ eye goes first, so If you can immediately grab their attention with words that THEY would use, they’re more likely to keep reading.
Not only that, they’re more likely to say YES to your offers because your content feels like it’s “speaking to them” (ta-da! ✨).
If you’re not using surveys or getting testimonials yet, try using wording that’s similar to the content your audience is engaging with most! (I’ll give you some examples in my next email).
2. Tailor your products or programs to better meet your audience’s needs.
Sometimes, what looks like a “marketing problem” is actually an “offer problem”.
If your audience is giving you feedback that they’re struggling with something your current products or programs don’t address, or they’re interacting most with content that does NOT tie into your current offers…
It might be time to test a new product, program, or lead magnet based on what your ideal audience already wants.
3. Use your insights to level up your discovery and sales calls.
Once you know what’s resonating with your audience, you’ll be able to better anticipate your prospects’ desires and objections on your sales calls, too!
Knowing what language they use to describe their struggles, understanding what made past clients finally say yes, and why your non-buyers are hesitating can ALL help you tailor your pitch.
In my next post, I’ll dive in and share some examples so you know EXACTLY what all of this looks like in action.
Until then, let me know if you’re finding this series helpful!
Make it an amazing day,
Alicia
