This pic isn’t what it looks like… Because these aren’t actually donkeys… They are ZEBRAS. See them now? Here’s the thing: we do this in business all the time. We rush. We assume. We jump to conclusions before checking all the details. And just like mistaking zebras for donkeys, those quick snap judgments can cost … Read more
I led two group coaching calls this week with dozens of health & fitness pros… And I started each one by sharing an important announcement. I’ve been noticing a trend. And chances are, you might be in this same boat, too. Here’s the question I asked them: Are you running ads right now? yes / … Read more
Ever looked at your coaching biz and thought, “There’s GOTTA be a better way?” Well, guess what. There IS. It’s called the “Hybrid Coaching Model”, and when I shifted my coaching into this flow over 8 years ago…. I was able to add over $870,000 to my annual revenue WITHOUT any extra work. It’s a … Read more
When things took a left turn in December and I had to jump back into the business full-time… There was one thing I had in place that kept us cruising: Recurring revenue. I had peace of mind. I didn’t drop into scarcity mode. I didn’t have to scramble together a last-minute launch or flash sale … Read more
Back in December, I lost my entire content team. And when I say we create a lot of content each month — I mean a lot. (Content Club members, you know ) We don’t churn out generic, AI-generated stuff like most content programs give you… Everything is built in-house — by real humans, real coaches, … Read more
Well, I’ve been down with bronchitis for the last 4+ weeks. Not exactly the start to 2025 I was hoping for… In the past, this kind of break would’ve wrecked my business. But here’s what happened this time: New leads kept coming in—without me. Sales calls were booked and confirmed—without me. Ads were up, funnels … Read more
How many times have you gone back and forth with a lead trying to schedule a call… Only to have them completely ghost you? Answer: Probably a lot ♀️ Or maybe they book a call, but you still need them to fill out an application? Or they fill out an application, but they haven’t booked … Read more