Hot take: with just 6 weeks left of the year, my team and I have decided that “finishing strong” does NOT mean scrambling to the finish line at breakneck speeds. It means finishing the year with clarity, purpose, and a sense of accomplishment. In fact, instead of cramming in as many tasks as we can … Read more
If there’s one thing I’ve learned after more than a decade of marketing my own business online… It’s that you’ve gotta know when to hold ‘em, when to fold ‘em — and when to just keep emailing. Do you know how many times I thought a funnel “wasn’t converting”, when really my new leads just … Read more
Ever poured your heart, soul, and some serious bucks into Facebook ads, only to be met with crickets? We’ve aaaaallll been there. And, even though it stings to see that you’ve spent more than you’ve made, it’s ALL good data… IF you know how to read that data. So before you swear off Facebook ads … Read more
When you think of growing your email list, what comes to mind? A fancy lead gen funnel? Expensive ads? Working with an agency? Sure, putting some money behind a lead generation funnel can grow your email list quickly… But what if you need to grow your list affordably? If that’s you, don’t worry — because … Read more
I’ve got good news and bad news… The bad news: reels are still the #1 way to reach NEW people on social media. (I know, cue the sad violin!) The good news, though? High-performing reels are getting easier and easier to make. And speaking of making high-performing reels… I’ve got 3 quick tips that will … Read more
We’ve all been there – staring at the screen, searching for the perfect words to describe our program or write our next social media post. But sometimes? Writing great content isn’t about writing at all. It’s about listening. Here’s what I mean… If you’re fortunate enough to have had clients or customers share their success … Read more
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