Ever wonder why some leads go cold even after they’ve opted into your email list?
It’s not you…
It’s your messaging.
Think about it: let’s say someone opts in for a lead magnet that features your best high-protein meal prep recipes for hormone-friendly weight loss.
That means they’re interested in hormone-friendly nutrition, right?
So, if your follow-up emails suddenly switch gears and start talking about generic weight loss and workout tips that don’t mention hormones at all, they might feel like they’re in the wrong place.
It’s like signing up for a cooking class and ending up in a pottery workshop.
(Confusing, to say the least!)
The key here is to keep your messaging aligned from start to finish.
Instead of just sending random value emails just to check it off your to-do list…
Use their interest in hormone-friendly nutrition as the common thread in your follow-up emails — even if nutrition isn’t the main focus of the program you ultimately want to invite them to.
That means, in the emails your new leads see right after they opt in, show them how meal prep is a crucial part of the bigger picture, and how hormone-friendly nutrition fits into the overall picture of their health and fitness goals.
Approaching it this way makes it so seamless that by the time you invite them to join your program, it feels like the natural next step.
This is how we structure our Content Club lead magnets and value emails every month…
And if you’re not a member yet, you can snag a free week of content and check out the emails right here!
(We can even help you get your messaging right on our monthly live coaching calls!)
Is this all starting to make more sense?
Comment below and let me know!
Make it an amazing day,
Alicia
