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Latest Blog Posts


5 Keys To Creating Game-Changing Sales Funnels (guest post by Steve De La Torre)

Unless you live under a rock, you probably come in contact with the term ‘sales funnel’ or ‘marketing funnel’ a dozen times a day. It seems every day there’s a new business coach trying to sell you their ‘funnel secrets’
 I’ll go on the record right now and tell you there are no secrets
 but … Read more

Step-by-Step Client Reactivation Campaign

If you’re not running a monthly “Client Reactivation Campaign,” you’re probably missing out on a HUGE opportunity each and every month. This is a simple system I believe almost EVERY fitness and wellness business needs to have in place. A Client Reactivation System is simple campaign that entices past clients to come back into your … Read more

This 1 Email Generated 10k In New Business…

I forgot where I heard about this crazy “9-word email” thing for the first time. I think it was back in my KBL Mastermind back in the day! Regardless, it’s incredibly POWERFUL and it still works like a charm. I got over 80 replies back, set up consultations, and signed over 10k in new business … Read more

Zazen Is Changing My Life….

Recently, I’ve been getting serious about something….and it’s starting to have a large impact on my life. Even though I haven’t been doing it for that long, I’ve noticed some REAL and significant changes. And even though this doesn’t have anything to do with running a fitness business, it has everything to do with running … Read more