Trick question: how do you find the perfect hook for your offer? Answer: You have to TEST! These last couple of weeks, we’ve been talking about what makes an irresistible offer… And of course, we can’t have that convo without talking about how to test different hooks. A “hook” is an opening statement designed to … Read more
In my last few posts, I’ve been talking all about what makes an “irresistible offer” and how to improve an offer that’s not converting. So far, we’ve covered how to know if you’re discounting or giving away too much, and how to make sure you’re showing the right offer to the right audience. And today? … Read more
I am SO excited to announce that after four long months … We finally have clean, running water in the beautiful Nigerian village that we ran a fundraiser for earlier this year! There were a LOT of ups and downs, but WE DID IT! Check out the video of the fresh, clean, running water here! … Read more
This week we’re talking about what makes an “irresistible offer.” And while we could dive deeper into more details like pricing, social proof, and creating urgency around your offer (which we’ll get to in later emails!)… None of that matters if you’re putting your offer in front of the wrong audience. This is a conversion-killer, … Read more
What if I told you that giving away TOO much in your offers can turn your ideal clients off? I know it sounds crazy, but it’s true. In fact, offering a program or product that doesn’t match up with the investment — whether the price is too high OR too low — is one of … Read more
One of the easiest ways to stay profitable is to ALWAYS be growing your email list … But unfortunately, growing your list with the RIGHT people isn’t always easy. And when I say “right” – I’m talking about people who would be a perfect fit for your coaching program (and can afford it). The biggest … Read more
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