I probably don’t have to tell you that client gifts are an EASY way to increase retention… But in case you needed a little reminder (or some motivation to hit the stores this time of year) … Gifts are also a great way to stay top of mind and make clients feel valued. Need some … Read more
With Black Friday right around the corner … It’s time to talk about one of the BIGGEST profit-destroying mistakes you can make: 👉 Offering steep, paid-in-full discounts. Here’s why… Besides hurting your bottom line, if you have a hard time managing your cash flow … It’s WAY too easy to blow the money you make … Read more
Black Friday/Cyber Monday is right around the corner, and before you start slapping massive discounts on your signature programs — WAIT! Now is the time to start attracting high-quality clients into your programs and upgrading your current clients… NOT attracting discount-seekers. That’s why, going into this holiday season, I’m inviting you to think: VALUE over … Read more
If you’ve been following along, I’ve been sharing tips over the last couple of weeks to help you create offers your prospects just can’t refuse 😉 We covered a lot of ground … so I wanted to give you a quick recap in case you missed anything! Ready? Here’s the full breakdown of what goes … Read more
Ready for one FINAL tip for creating an irresistible offer?! In my last post, I talked about using a beta test to prove the concept of your offer and to generate solid social proof you can use when you launch. Today, I want to talk about 3 ways to leverage that social proof to make … Read more
Want to know a secret? You don’t have to wait to launch your offer to see if people want it or if it works! In fact, I HIGHLY recommend validating your offer with something called a “beta test” BEFORE you spend months creating your launch content. A beta test will help you: Gauge the interest … Read more
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