Alicia

Something I hear a lot (and can totally relate to) is people not wanting to show up and plaster their face everywhere on social media. But here’s a little reframe that might help: Think of your social media as a community, not a stage! Yes, you can have your private Facebook group where you grow … Read more

If you follow any business coaches or marketing experts online, you’ve probably seen the “paid ads” vs. “organic content” debate that has been going on for years now. On one side, you’ve got people who swear by organic marketing and claim they’ve never spent a dime on ads… And on the other side, you’ve got … Read more

Back in the 1930s, movie studio execs figured out that the average consumer needed to see a movie advertisement about seven times before they decided to buy a ticket. To this day, the marketing world refers to that “rule” as the “Rule of 7”. The only problem? These days, we’re bombarded with so much more … Read more

Let’s talk about the “M” word for a minute… Yes, marketing. I know that as a coach, you just want to coach your clients. The thought of sitting down to create social media posts, sales pages, marketing emails, and all those other marketing assets can feel daunting—especially if marketing isn’t really your “thing”. And guess … Read more

It’s the 5 magic words every business owner loves to hear… “What are the next steps?” What a great feeling, right? You’ve provided so much value that your client is ready to take out their wallet and sign up for more. Easy sell! But what happens when they don’t ask? Does that mean you shouldn’t … Read more

You know that feeling when you’ve poured your heart into a program, only to get feedback that isn’t exactly… glowing? Yep, I’ve been there too. I remember when I first launched my coaching program, Fit Pro Accelerator. It was an 8-week “high-ticket” program. Well, I worked SO hard to over-deliver. It had WAY too much … Read more