Alicia

Let’s talk about the “M” word for a minute… Yes, marketing. I know that as a coach, you just want to coach your clients. The thought of sitting down to create social media posts, sales pages, marketing emails, and all those other marketing assets can feel daunting—especially if marketing isn’t really your “thing”. And guess … Read more

It’s the 5 magic words every business owner loves to hear… “What are the next steps?” What a great feeling, right? You’ve provided so much value that your client is ready to take out their wallet and sign up for more. Easy sell! But what happens when they don’t ask? Does that mean you shouldn’t … Read more

You know that feeling when you’ve poured your heart into a program, only to get feedback that isn’t exactly… glowing? Yep, I’ve been there too. I remember when I first launched my coaching program, Fit Pro Accelerator. It was an 8-week “high-ticket” program. Well, I worked SO hard to over-deliver. It had WAY too much … Read more

Surely you’ve heard how important it is to be “authentic” on social media. I’ve talked about it in my past posts… We talk about it in some of our Content Club trainings… But have you ever wondered what that means, and how much of your personal life you should be sharing on your professional social … Read more

Have you ever written the *perfect* social media post or email and thought, “Should I be giving all this amazing info away for free?” And the answer is… maybe. First off, let’s address the elephant in the room. Offering value without a price tag isn’t just a “strategy” — it’s how you grow a business … Read more

In the business world, “brand” can mean different things to different people. Mostly, people think of their “brand” as their colors and logo… But the reality is, your brand is so much more. Your brand is: The voice you use in your content The stories you tell What you stand for What you DON’T stand … Read more