Alicia 
Ever poured your heart, soul, and some serious bucks into Facebook ads, only to be met with crickets? We’ve aaaaallll been there. And, even though it stings to see that you’ve spent more than you’ve made, it’s ALL good data… IF you know how to read that data. So before you swear off Facebook ads … Read more
Recently inside of Content Club, we released a training about identifying your ideal client avatar, and it got me thinking… Most business owners — myself included — don’t revisit these “basics” nearly enough. When we’re knee-deep in the day-to-day, it’s easy to forget that our foundation (the very thing our business is BUILT on!) might … Read more
Ever since I got obsessed with systems over a decade ago, there’s one thing I wish someone told me sooner: Systems are NOT “set it and forget it” fixtures in your business. It’s easy to fall into the trap of thinking that once you set up a system — like a content creation workflow, or … Read more
As someone who still LOVES to nerd out on health and fitness after all these years, I get it… You have SO much knowledge, you know EXACTLY what could change your ideal client’s life, and you want to pour EVERYTHING that could help them into one, big comprehensive program. But in most cases? Less is … Read more
Quick tip… Ever heard of a 2-step checkout? If not, here’s why you’ll want to add one to ALL of your order pages if you can… A 2-step checkout is when you go to a checkout page, and you have to submit your primary information (think name & email) BEFORE you get to the billing … Read more
Imagine this scenario with me for a second… You’re scrolling through your email inbox and you’re seeing sales pitch after sales pitch (not hard to imagine, right?). Your eyes are glazing over and you’re just about to click out of your inbox, but then… You see a story. A REAL story. One about how someone … Read more
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