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Latest Blog Posts


How To Get Rid Of Tire-Kickers

So you’ve followed up with your new leads, you’ve nurtured your existing clients, and you’ve even reached out to past clients… but what about those leads who still haven’t taken action? It might be time to run a re-engagement campaign. These campaigns are designed to “wake up” your inactive subscribers and give them one last … Read more

Is Your Offer Believable?

Let’s be honest: your ideal clients are being sold a lot of nonsense. The health and fitness space is FULL of empty promises, quick fixes, and one-size-fits-all solutions… So by the time your ideal clients see YOUR offer? They need to wholeheartedly believe that what you’re selling them can help them. (It’s no wonder people … Read more

Why Your Low-Paying Clients Aren’t Upgrading

This month I’ve been talking about how to improve your lead follow-up to land more paying clients… But what happens when people keep taking your low-ticket offers and not your high-ticket offers? It’s simple: STOP positioning your low-ticket offers as “everything they need” to achieve their goal. Instead, position your low-ticket offers as a quick … Read more

This Is How You Prime Leads To Buy

I know it’s tempting… Someone opts into your email list, and you immediately want to hit them with your offer. That’s the whole point of capturing new leads, right? Well… sort of. Your follow-up emails need to be more than just a sales pitch. Yes, you’ll eventually invite your new leads to take action, whether … Read more