Latest Blog Posts

Getting this wrong can kill a great offer

This week we’re talking about what makes an “irresistible offer.” And while we could dive deeper into more details like pricing, social proof, and creating urgency around your offer (which we’ll get to in later emails!)… None of that matters if you’re putting your offer in front of the wrong audience. This is a conversion-killer, … Read more

Are you giving away too much?

What if I told you that giving away TOO much in your offers can turn your ideal clients off? I know it sounds crazy, but it’s true. In fact, offering a program or product that doesn’t match up with the investment — whether the price is too high OR too low — is one of … Read more