In the business world, “brand” can mean different things to different people. Mostly, people think of their “brand” as their colors and logo… But the reality is, your brand is so much more. Your brand is: The voice you use in your content The stories you tell What you stand for What you DON’T stand … Read more
One of the most common questions we get from our community is: Which social networks should I be using? And our answer is (drumroll please 
)… You should start by using the network you feel most comfortable with AS LONG AS your ideal clients are on there. And don’t worry about learning another platform until … Read more
Ah, September… Feels like the calm before the storm, right? In about 30 days from now: Holiday deals will start inundating everyone’s newsfeed and inbox Ad costs will get higher And potential clients will start turning their attention to holiday plans, vacations, and spending their money on gifts That means NOW is the best time … Read more
It happens to the best of us. We swear we’re going to start emailing our list more often, and then… life happens. Clients need our attention, other content takes priority, Netflix drops a new season of that show you like… And suddenly it’s been weeks (maybe even months!) since you’ve sent your list a newsletter. … Read more
3 Easy Tips For Higher-Performing ReelsI’ve got good news and bad news… The bad news: reels are still the #1 way to reach NEW people on social media. (I know, cue the sad violin!) The good news, though? High-performing reels are getting easier and easier to make. And speaking of making high-performing reels… I’ve got 3 quick tips that will … Read more
We’ve all been there – staring at the screen, searching for the perfect words to describe our program or write our next social media post. But sometimes? Writing great content isn’t about writing at all. It’s about listening. Here’s what I mean… If you’re fortunate enough to have had clients or customers share their success … Read more
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