This pic isn’t what it looks like… Because these aren’t actually donkeys… They are ZEBRAS. See them now? Here’s the thing: we do this in business all the time. We rush. We assume. We jump to conclusions before checking all the details. And just like mistaking zebras for donkeys, those quick snap judgments can cost … Read more
I led two group coaching calls this week with dozens of health & fitness pros… And I started each one by sharing an important announcement. I’ve been noticing a trend. And chances are, you might be in this same boat, too. Here’s the question I asked them: Are you running ads right now? yes / … Read more
Ever looked at your coaching biz and thought, “There’s GOTTA be a better way?” Well, guess what. There IS. It’s called the “Hybrid Coaching Model”, and when I shifted my coaching into this flow over 8 years ago…. I was able to add over $870,000 to my annual revenue WITHOUT any extra work. It’s a … Read more
Over the last few emails, I’ve shared some of the real, behind-the-scenes lessons that came from a major shakeup in my business… But there’s ONE lesson I’ve been saving for last. Here’s a quick recap of the first few: Lesson #1: Reframe your struggle into something you can teach Lesson #2: Being the one who … Read more
A while back, I used to think that burnout was one of the biggest threats to a growing business. And yeah… it’s still up there. But there’s something sneakier that can creep in if you’re not paying attention… Cruise control. Here’s what happened: After years of building out systems, optimizing workflows, and hiring an amazing … Read more
Back in December, I lost my entire content team. And when I say we create a lot of content each month — I mean a lot. (Content Club members, you know ) We don’t churn out generic, AI-generated stuff like most content programs give you… Everything is built in-house — by real humans, real coaches, … Read more
So the other day, I dropped the news that I lost my entire content team back in December. There I was… back to 90+ hour weeks, fully in the business again. Then I got bronchitis. For six weeks. And then a bunch of personal stuff happened (which I’m not going to get into). So basically, … Read more