Exciting stuff happening this week:
1. We just wrapped up our ads challenge yesterday, called Mission:Possible! with 50 coaches… and their results BLEW ME OUT OF THE WATER. (more on this below).
2. The new Andromeda update in Facebook has changed EVERYTHING about the way you should run your ads… which is exciting stuff if you know how to pivot.
3. I officially qualified for the Fittest of the Coast competition in Feb. Novice division (because I don’t have handstand walks or muscle-ups yet… but I will SOON!)
4. And THANK YOU to everyone who supported my birthday sale! We made a beautiful donation to Hope & Vine to help support young women who’ve aged out of foster care without being adopted. ❤️
Prayers go out to anyone impacted by Hurricane Melissa. If you were, please let us know if there is anything we can do to help or support you.
As for today, go easy on that candy 😉
Let’s GO
Alicia
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So we ran an ads challenge with 50 coaches last week.
Here are a few of their results (real time, I’m literally checking right now, at 9:58 EST on 10/31)
- 49 leads / at .41¢ each / CTR 9.68%
- 14 leads / 76¢ each / CTR 9.42%
- 21 leads / 41¢ each / CTR 11.62%
- 25 leads / 54¢ each / CTR 7.99%
Here’s a screenshot of one… in case you need the proof
(and this isn’t even our best one)
Yep, you’re reading that right…
$20 bucks and she now has the name, email, and phone # of 49 of her ideal prospects.
Automations are set up, relationships are being built, and offers are being made.
Pretty SNAZZY.
Here’s why this is important:
If you read my email from a couple of weeks ago…
You’ll remember that the new data says it now takes 28.87 touchpoints before someone buys.
(It used to be 7.)
That’s a massive difference.
A buying decision today requires more consistency, more follow-up, and more patience before someone says “yes.”
Ultimately, it means that people just need more time to establish trust than they used to.
Which makes sense, given they’ve probably been burned more times than they can count by now.
It’s a separator.
You’ve got to have your acquisition strategy rocking…
And a SOLID follow-up flow built out to be able to crush it.
The good news is that it’s really not that hard… it just takes time.
It’s one of the things we’re helping our clients in Coach Engine to do.
Check it out if you want to save your the time and energy of having to figure it all our on your own. (Yes, this is a shameless plug. But only because we know how to get RESULTS.)
As the market evolves and changes, it’s important our strategies do, too.
Which is why our focus going forward is actually:
- LESS organic social media content (not none, ok!)….
- Paired with micro-budget ads campaigns to build your list with qualified prospects…
- And strategic marketing campaigns to sign up clients on the front end at a PROFIT.
Yes, things have changed.
But THIS IS GOOD NEWS FOR YOU.
Especially if you’re still reading this right now.
That means you’re still standing.
It means you’ve probably weathered the storm.
And while there may be a few more gusts before it’s officially over….
I’ve got a feeling we’re through the worst of it.
Time to grow,
Alicia
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Your Move This Week:
1. Check your lead flow
Open your CRM or email platform and see how many new contacts came in over the last 14 days. If you’re flat (or declining), time to fill the top of the funnel.
2. Test a micro-budget ad
Don’t overthink it. Take one great piece of content or a simple lead magnet and run it to cold traffic for $3-$5/day. You’ll be shocked at how far that small spend can go. (This is something we can help you with in Coach Engine)
3. Tighten (& extend) your follow-ups
If it takes 28+ touch points to get to a “yes”… guess how many follow-ups you’ll need. (Even though a touch point and follow-up technically isn’t the same thing, it’s good to have your bases covered.)
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Stop Doing It The Hard Way. Start Scaling.
Coach Engine replaces the endless tech-juggle with one streamlined system built for health & fitness pros who want clients, cash flow, and clarity.
(Plus, we’ll help you run those ads & set up those campaigns from )
You’ll get everything you need to:
✔️ Attract (and follow up with!) qualified leads on autopilot
✔️ Book + confirm sales calls with built-in automations
✔️ Launch funnels, ads, emails, & nurture sequences
✔️ Onboard new clients, process payments, & deliver your program ✔️ Finally have one place to run your business
Come on over and join the party!
