At the marketing conference in Dallas a few weeks ago, there was an interesting theme that kept coming up over and over… It was that “silent fears are holding your audience back from making a buying decision.” The market is more crowded than ever, and new competition is popping up left and right. If you … Read more
There’s a lot that goes into making your coaching program *irresistible* to your ideal client, like the curriculum, the price, the big promise… But a big part of the magic is in the NAME. My best tip? The name of your offer should scream the OUTCOME. Think about it: when potential clients see the name … Read more
So you’ve poured your heart and soul into your signature offer… But no one’s buying. You spent months on the curriculum, you created beautiful worksheets and resources, and you even went out of your way to create an amazing sales page all on your own… But now? You’re wondering if you need to scrap the … Read more
Recently inside of Content Club, we released a training about identifying your ideal client avatar, and it got me thinking… Most business owners — myself included — don’t revisit these “basics” nearly enough. When we’re knee-deep in the day-to-day, it’s easy to forget that our foundation (the very thing our business is BUILT on!) might … Read more
Here we are, in another new month already! You have goals to hit, bills to pay, clients to serve… How do you feel? Excited? Nervous? Overwhelmed? Whatever you’re feeling, let’s take a moment to remember that what you do MATTERS. I know there are days when you get bogged down in the details. What to … Read more
Ever found yourself in a sales conversation that felt forced or awkward? I’m pretty sure we’ve ALL been there. But the good news is that there are a few simple tweaks that can help you turn any sales convo (even if you hate having sales convos!)… … into an amazing opportunity to build a genuine … Read more
Ever feel like your social media content is a shot in the dark, hoping it’ll resonate with your audience? Turns out, you don’t have to leave it to chance. In my last post, we talked about how to use your audience insights to craft compelling copy for your marketing efforts (and I even shared a … Read more
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