The fitness industry is filled with some of the most heart-centered people I’ve ever met. We genuinely want to change lives. But, we all know that: Passion doesn’t pay your mortgage. For years, I leaned on my passion and hustle to grow my business. I’d go “above and beyond” for every single person. I’d answer … Read more
I used to love having my yellow pad with allll of my “to-do’s.” I’d spend hours responding to DMs, color-coding my calendar, and tweaking my website for the hundredth time. I felt good about being so busy. It gave me that hit of dopamine that confirmed I was “working hard.” But at the end of … Read more
As we head into 2026, I see coaches falling into one of two camps: Group #1: You’re thinking about rebuilding your signature program because it feels like it’s not working. Sales are slower than you want, or you’re explaining it more than you should. Maybe you’re even having a hard time with client results because … Read more
Exciting stuff happening this week: 1. We just wrapped up our ads challenge yesterday, called Mission:Possible! with 50 coaches… and their results BLEW ME OUT OF THE WATER. (more on this below). 2. The new Andromeda update in Facebook has changed EVERYTHING about the way you should run your ads… which is exciting stuff if … Read more
I was talking to a client a few months ago… And she told me that every lead coming in had a “victim mentality.” So I asked her to pull up her content. Within 30 seconds, I knew exactly what was happening. Her posts were loaded with verbiage like: “It’s not your fault…” “You’ve tried everything … Read more
Ever wonder where all your time goes? When I work with new clients, one of the first things I have them do is a time audit. It’s simple: for one week, they track EXACTLY where their time is going, down to the minute. The results? Almost everyone is blown away by four things: 1. How … Read more
Do This Instead… The New Year rush is coming!!! And after nearly two decades of coaching health and fitness pros (wow, that makes me sound old ), here’s what I’ve noticed: Most “New Year” promos and programs flop. And they flop before they even launch. It’s not because the challenge wasn’t going to get … Read more