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Latest Blog Posts


Using Posture Analysis To Grow Your Business!

Guest Post by Adam McCluskey I think of posture analysis as the foundation of my client evaluation. This shows me what position they spend most of their day in. I can tell which motions will be limited, and where they will be weak just from a short posture analysis. Since posture has a direct correlation … Read more

How To Build the “Wow” Factor & Create Customers For Life

Guest Post by Adam McCluskey Let’s face it, everyone wants an engaging and magnetic experience when they start something new. Everyone wants their excitement, uncertainty, and expectations to be met with overwhelming satisfaction. Basically, everyone wants the “WOW” factor. The fitness business is no different. Clients come to us with very different experiences and expectations, … Read more

This is a Trap…

It’s true. Faith in the familiar is a trap. If you go back to what has worked in the past, it will likely work for you again…. but ONLY at that same, previous level of success. The problem is that most of us are trying to move beyond that level. We’re trying to reach higher … Read more

Taking Home A Piece Of The World Trade Center

Over the weekend, I went to the Stephen Siller Tunnels to Towers 5k race here in Orlando. It was an incredible race where firefighters and police ran in their full gear for the entire 3+ miles. The race was in honor of Stephen Siller, who was just getting off shift in Brooklyn. On his way … Read more

Part 2: The “E” Word Money Challenge

Yesterday, I challenged you to take a hard look at your “to-do” list and remove 5 things that didn’t NEED to be in there. I got a ton of feedback back from that challenge yesterday- AWESOME job to everyone who did it! A lot of people talked about how it was a big weight off of … Read more

Part 1: The “E” Word Challenge

Today we’re going to focus on the “E” word: ELIMINATE. I talk to a lot of fitness pro’s who have WAY too much on their plate! It’s no wonder that people feel stressed out and overwhelmed. It’s not that they are running out of time in the day, it’s just that they are spending too … Read more