Latest Blog Posts

Today’s the day! We’re finishing up our sales funnel messaging series with an example of bottom-of-funnel ad copy that will help turn your leads into CLIENTS 🙌 (I’m also giving you a few extra ways to get more juice out of your bottom-of-funnel strategy, so read until the end!) At this stage, remember that we’ve … Read more

We’ve spent this month talking about how to nail your messaging at every stage of your sales funnel… Today, we’re talking about how to take your leads to the next level in your relationship once they reach the bottom of your funnel. This is where the rubber meets the road… 👉 And where all your … Read more

Did you know website or sales page visitors who are retargeted are 43% more likely to convert? It’s true… And that’s why retargeting ads are one of the KEY components of an effective middle-of-funnel marketing strategy. There’s a reason someone visited your website or sales page and left… And your middle-of-funnel marketing is where you … Read more

Ready to see where all of the MAGIC starts to happen in your messaging? 🪄 This month we’re talking all about sending the RIGHT message at the RIGHT time to your audience. Last week we kicked things off with “top of funnel” messaging, which is all about breaking the ice and attracting new prospects… And … Read more

This week we started talking about how to dial in your top-of-funnel messaging to attract the RIGHT kind of clients with the RIGHT kind of messaging… And today I want to give you an example of a top-of-funnel ad to dissect. Top-of-funnel messaging is like casting a wide fishing net. Just like a fisherman wants … Read more

How do you avoid building an audience of tire-kickers and discount-seekers? Let’s talk about it… My email yesterday talked about how people in different stages of your sales funnel require different messages (which you can check out here). And, I mentioned in my PS that if you’re struggling to attract people who are ready and … Read more