Alicia

As someone who still LOVES to nerd out on health and fitness after all these years, I get it… You have SO much knowledge, you know EXACTLY what could change your ideal client’s life, and you want to pour EVERYTHING that could help them into one, big comprehensive program. But in most cases? Less is … Read more

Quick tip… Ever heard of a 2-step checkout? If not, here’s why you’ll want to add one to ALL of your order pages if you can… A 2-step checkout is when you go to a checkout page, and you have to submit your primary information (think name & email) BEFORE you get to the billing … Read more

Imagine this scenario with me for a second… You’re scrolling through your email inbox and you’re seeing sales pitch after sales pitch (not hard to imagine, right?). Your eyes are glazing over and you’re just about to click out of your inbox, but then… You see a story. A REAL story. One about how someone … Read more

Something I hear a lot (and can totally relate to) is people not wanting to show up and plaster their face everywhere on social media. But here’s a little reframe that might help: Think of your social media as a community, not a stage! Yes, you can have your private Facebook group where you grow … Read more

If you follow any business coaches or marketing experts online, you’ve probably seen the “paid ads” vs. “organic content” debate that has been going on for years now. On one side, you’ve got people who swear by organic marketing and claim they’ve never spent a dime on ads… And on the other side, you’ve got … Read more

Back in the 1930s, movie studio execs figured out that the average consumer needed to see a movie advertisement about seven times before they decided to buy a ticket. To this day, the marketing world refers to that “rule” as the “Rule of 7”. The only problem? These days, we’re bombarded with so much more … Read more