Alicia 
When things took a left turn in December and I had to jump back into the business full-time… There was one thing I had in place that kept us cruising: Recurring revenue. I had peace of mind. I didn’t drop into scarcity mode. I didn’t have to scramble together a last-minute launch or flash sale … Read more
Back in December, I lost my entire content team. And when I say we create a lot of content each month — I mean a lot. (Content Club members, you know ) We don’t churn out generic, AI-generated stuff like most content programs give you… Everything is built in-house — by real humans, real coaches, … Read more
So the other day, I dropped the news that I lost my entire content team back in December. There I was… back to 90+ hour weeks, fully in the business again. Then I got bronchitis. For six weeks. And then a bunch of personal stuff happened (which I’m not going to get into). So basically, … Read more
I’ve got a few updates for you — some exciting, some personal, and one that’s a little vulnerable… so let’s dive in: 1. We’ve officially started the location search for our THIRD water project! Bayo is back on the ground in Nigeria, scouting the perfect location to bring clean, solar-powered water to another 600+ people … Read more
Well, I’ve been down with bronchitis for the last 4+ weeks. Not exactly the start to 2025 I was hoping for… In the past, this kind of break would’ve wrecked my business. But here’s what happened this time: New leads kept coming in—without me. Sales calls were booked and confirmed—without me. Ads were up, funnels … Read more
How many times have you gone back and forth with a lead trying to schedule a call… Only to have them completely ghost you? Answer: Probably a lot ♀️ Or maybe they book a call, but you still need them to fill out an application? Or they fill out an application, but they haven’t booked … Read more
Before I get into automations… I have to say I am EXCITED about 2025. There’s a new energy in the air. It’s palpable. It’s full of aliveness, energy, and opportunity… And it’s up to YOU to do something with it. Crazy to think about, but January is almost over. (Insane, right?) So as we dive … Read more
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