Alicia 
Exciting stuff happening this week: 1. We just wrapped up our ads challenge yesterday, called Mission:Possible! with 50 coaches… and their results BLEW ME OUT OF THE WATER. (more on this below). 2. The new Andromeda update in Facebook has changed EVERYTHING about the way you should run your ads… which is exciting stuff if … Read more
This pic isn’t what it looks like… Because these aren’t actually donkeys… They are ZEBRAS. See them now? Here’s the thing: we do this in business all the time. We rush. We assume. We jump to conclusions before checking all the details. And just like mistaking zebras for donkeys, those quick snap judgments can cost … Read more
I was talking to a client a few months ago… And she told me that every lead coming in had a “victim mentality.” So I asked her to pull up her content. Within 30 seconds, I knew exactly what was happening. Her posts were loaded with verbiage like: “It’s not your fault…” “You’ve tried everything … Read more
I led two group coaching calls this week with dozens of health & fitness pros… And I started each one by sharing an important announcement. I’ve been noticing a trend. And chances are, you might be in this same boat, too. Here’s the question I asked them: Are you running ads right now? yes / … Read more
You know when you’re working sooo hard… but the numbers just. won’t. move? Been there! Almost every coach hits a point where growth slows to a crawl. (I’m picturing that video of the sloth crossing the road as I write this.) It doesn’t matter how good you are or how much you care about your … Read more
Ever looked at your coaching biz and thought, “There’s GOTTA be a better way?” Well, guess what. There IS. It’s called the “Hybrid Coaching Model”, and when I shifted my coaching into this flow over 8 years ago…. I was able to add over $870,000 to my annual revenue WITHOUT any extra work. It’s a … Read more
It’s almost FALL, baby! (My favorite season) Lots of exciting updates: 1. I can *almost* do handstand walks!! Finally got about 7 feet for the first time this week 2. We rolled out Carly, which can be your new secret weapon for creating marketing campaigns and content that has a REAL ROI. 3. 3 brand-new … Read more