Alicia 
It’s been a while since I’ve been really impressed with someone’s onboarding. But last week, I ordered meal prep from a company in Tampa… And they crushed it. Here’s what happened: I ordered a week of meal prep (scored 15% off as a new client) Got upsell offers for protein donuts, bone marrow butter, etc…. … Read more
It’s time to change things up. After a lot of reflection, I decided to start a weekly newsletter. One that delivers high value, actionable advice, and in-the-trenches strategy… All designed to help you grow, scale, and simplify your biz…. PROFITABLY. Also, from time to time, I’ll share what I’ve been learning and what God has … Read more
Over the last few emails, I’ve shared some of the real, behind-the-scenes lessons that came from a major shakeup in my business… But there’s ONE lesson I’ve been saving for last. Here’s a quick recap of the first few: Lesson #1: Reframe your struggle into something you can teach Lesson #2: Being the one who … Read more
A while back, I used to think that burnout was one of the biggest threats to a growing business. And yeah… it’s still up there. But there’s something sneakier that can creep in if you’re not paying attention… Cruise control. Here’s what happened: After years of building out systems, optimizing workflows, and hiring an amazing … Read more
When things took a left turn in December and I had to jump back into the business full-time… There was one thing I had in place that kept us cruising: Recurring revenue. I had peace of mind. I didn’t drop into scarcity mode. I didn’t have to scramble together a last-minute launch or flash sale … Read more
Back in December, I lost my entire content team. And when I say we create a lot of content each month — I mean a lot. (Content Club members, you know ) We don’t churn out generic, AI-generated stuff like most content programs give you… Everything is built in-house — by real humans, real coaches, … Read more
So the other day, I dropped the news that I lost my entire content team back in December. There I was… back to 90+ hour weeks, fully in the business again. Then I got bronchitis. For six weeks. And then a bunch of personal stuff happened (which I’m not going to get into). So basically, … Read more