So you’ve followed up with your new leads, you’ve nurtured your existing clients, and you’ve even reached out to past clients… but what about those leads who still haven’t taken action?
It might be time to run a re-engagement campaign.
These campaigns are designed to “wake up” your inactive subscribers and give them one last chance to engage with your content before you consider removing them from your list.
Here’s a simple way to run a re-engagement campaign:
1. Identify subscribers who haven’t opened or clicked on any of your emails in the last 3-6 months.
2. Send a personalized email that acknowledges their inactivity and offers them something valuable to capture their interest.
It could be a free resource, a special offer, or even an invitation to reply to your email with feedback on why they’re not engaging with your emails.
3. Give them a clear timeframe to take action, like “Click here in the next 7 days to stay on the list and receive exclusive content.”
4. Monitor who re-engages and who remains inactive. Those who *don’t* respond may be candidates for removal from your list.
I know it hurts to see those numbers go down, but keeping unengaged subscribers can hurt your email deliverability rates!
5. Finally, for those who do re-engage, follow up with a “thank you” message, an awesome freebie if you have one, and continue to provide value to them.
Remember, it’s better to have a smaller, engaged list than a large, unresponsive one.
Running a re-engagement campaign can help you clean up your list and improve your overall email marketing performance…
And it can also open up new opportunities to win business from subscribers who might have just needed that extra nudge to notice your offers!
Make it an amazing day,
Alicia
P.S. If you don’t email your list consistently, it might be difficult to gauge whether or not you need to run a re-engagement campaign. If you’re not consistent, try sticking to a regular schedule for at least 90 days before you clean up your list!
If you need help staying consistent, Content Club gives you nurture emails so you can send at least 2 to your list each week — you just have to fill in the blanks.
This month’s theme is rest and recovery, so you can teach your audience about the importance of sleep, mindfulness, stress management, and how to optimize their nighttime routine.
