Are you ready?
Did you grab your free Client Retention Calculator yet?
If you didn’t, I’ve got great news!
Since we had so many people asking for it over in our Fitness Freedom Business Formula Group, I thought it would just be easier if I shared it here. (You’ll see the link near the bottom of this post.)
But before I get to the calculator, I want to talk about a few reasons WHY your retention #’s are so important ….
… outside of the obvious fact that the longer your clients are with you, the GREATER the transformation they are going to achieve.
Check this out:
- It costs 3 to 25 times more to get a brand new client than to keep one.
- A simple 5% boost in your retention rate means an increase of profits of 25% or more because returning clients are more likely to buy more of your services.
- Happy long-term clients are one of the best sources of new (low-cost) leads, through referrals.
Pretty important stuff.
So Alicia, what’s a good client retention rate?
I like to aim for a minimum of 95% retention. Of course, this depends on your model, but for most of you reading this post, this is a solid number to aim for.
The crazy thing is that studies in the fitness industry show that number is MUCH lower, in the 60s. GASP!
Ok, so now that you know how important client retention rates really are for your biz …
and also what # you should ideally be aiming for …
It’s time to calculate your own client retention rate!
As promised, here’s the link to the calculator:
Like I mentioned recently, knowing your numbers will help you make better decisions in your business.
If you’re not where you want to be, it’s time to revisit your client retention systems.
That’s why one of the areas we focus on with our clients is helping them to dial in these retention systems.
Because when you do it right, profitability will go up through the ROOF.
We help our clients build true ascension into their model and create systems to keep their clients LONGER … so they’re not constantly selling from program to program and they have a strategic path forward for their clients to follow.
If you want to learn more about my coaching program to see if it may be a good fit for you, we are accepting a very limited # of clients this week.
Hope you find the calculator helpful!
If you do, leave a message below and let me know! I always love hearing from you 🙂
Make it a productive day,