We’ve spent this month talking about how to nail your messaging at every stage of your sales funnel…
Today, we’re talking about how to take your leads to the next level in your relationship once they reach the bottom of your funnel.
This is where the rubber meets the road…
👉 And where all your hard work in attracting and nurturing leads pays off.
In this stage, it’s all about converting those warm leads into loyal clients and customers, and continuing to send the right message is key.
Here’s what to say and how to say it to *finally* seal the deal…
- Use scarcity and urgency. Creating a sense of urgency and scarcity can help inspire people to take action.
Although language like “limited time only” or “spaces limited” can help, you can also create urgency out of the problems you know your prospect is having (keep an eye out for an example in my next email!) - Keep it personal. Since you’ve already established rapport in the other stages of your funnel, this stage should feel like you’re continuing the “conversation” you’ve been having about your offer (with your other ads and emails). That means you don’t need to reintroduce yourself or the offer again, just get them past the finish line!
- Include social proof & testimonials. Especially include social proof that talks about where your past clients were before your program or offer, or the hesitations they had before joining. Social proof will answer a lot of your prospects’ objections AND put them at ease that real results ARE possible for them.
- Remind them of your guarantee if you have one. Letting people know there’s little to no risk involved is a great way to overcome any hesitation they may have. Highlighting a money-back or satisfaction guarantee can give them the peace of mind they need to move forward!
- Make it EASY! Make sure your call-to-action is clear and easy to follow. Keep it simple, straightforward, and remind them of the transformation they can experience in their own life.
In my next post, I’ll show you what this looks like in action!
I’ll even give you a few more ideas to get even more traction at this stage 🤩
So, stay tuned and get ready to make some more SALES!
Make it an amazing day,
Alicia
