Productivity Tips

Oh, this is going to be GOOD… Yesterday I talked about the “Magical Words” SWIPE FOLDER I started using in my business. “Swipe Folders” have been invaluable to me in my business over the years. Basically- it’s a collection of images, content, screenshots, etc… that I’ve saved in giant (but organized) folders. They’re always there … Read more

I’ve been reading a LOT lately. At the moment, I’ve been obsessed with reading books by some of the best and most legendary copywriters in the world…. like John Carlton, Eugene Schwartz, Gary Halbert, and the list goes on. And you know what one of the things I noticed that’s CONSISTENT in all of their … Read more

I had a really important conversation yesterday with one of my coaching clients about SELLING. He mentioned that his team HATES selling. They think it’s sleazy, and that in their minds… they relate it to being a used car salesman. First of all- they need to BELIEVE in their program. Of course- his coaches do. … Read more

So this post is REALLY special.  It was written for you by my AMAZING assistant, Adrienne. Instead of her position being called “Administrative Assistant”… we decided to name her position “Client Happiness Specialist” because that’s exactly what she does! Adrienne is like a ninja.  She’s one of the most organized and efficient people that I’ve ever met. … Read more

If you’re anything like me, your fitness business is your baby. You’ve grown it from the ground up…and your business is way more than just something that produces an income.   It’s creating an impact, it’s something you’re insanely passionate about, and it’s an extension of who you are and the mark you want to leave … Read more