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My Top 5 “Swipe Folders” (must-read)

Oh, this is going to be GOOD… Yesterday I talked about the “Magical Words” SWIPE FOLDER I started using in my business. “Swipe Folders” have been invaluable to me in my business over the years. Basically- it’s a collection of images, content, screenshots, etc… that I’ve saved in giant (but organized) folders. They’re always there … Read more

Trigger Words At Your Fingertips…

I’ve been reading a LOT lately. At the moment, I’ve been obsessed with reading books by some of the best and most legendary copywriters in the world…. like John Carlton, Eugene Schwartz, Gary Halbert, and the list goes on. And you know what one of the things I noticed that’s CONSISTENT in all of their … Read more

(HUGE) Enrolling vs. Selling

I had a really important conversation yesterday with one of my coaching clients about SELLING. He mentioned that his team HATES selling. They think it’s sleazy, and that in their minds… they relate it to being a used car salesman. First of all- they need to BELIEVE in their program. Of course- his coaches do. … Read more

TOP Time Saving Tip For Fitness Business Owners

So this post is REALLY special.  It was written for you by my AMAZING assistant, Adrienne. Instead of her position being called “Administrative Assistant”… we decided to name her position “Client Happiness Specialist” because that’s exactly what she does! Adrienne is like a ninja.  She’s one of the most organized and efficient people that I’ve ever met. … Read more