The holidays are right around the corner… Have you mapped out your plan so you can take some real downtime this year? I can’t tell you how many times I’ve been with my family during the holiday… But instead of being present, my mind was racing with all the things I had to do for … Read more
At the marketing conference in Dallas a few weeks ago, there was an interesting theme that kept coming up over and over… It was that “silent fears are holding your audience back from making a buying decision.” The market is more crowded than ever, and new competition is popping up left and right. If you … Read more
As a little treat, I’ve got some AI prompts for you and did a deep dive into a few powerful strategies from my conference last week. NOTE: You’re going to want to save this post I’ve been secretly playing around with AI since ChatGPT first came out. I built a nutrition calculator (with code, even … Read more
Wow do I have some hot take-aways for you today… I just got back from an amazing conference in Dallas where some of the BEST marketers and innovators on the planet dropped insane amounts of gold. Straight from Dallas, I flew to Tampa for my Mom’s 70th bday (Happy Birthday, Mom!). Then, just when I … Read more
Well, I DID IT! I posted daily Reels for 90 days straight. Actually, 92, but whose counting 🙂 I went from posting NO reels to posting daily…. And I did it because Instagram is one of the FASTEST places to grow your audience and connect with people in your target market… Especially for fitness & … Read more
You see it all the time in the health and fitness space… You’ll see ads, emails, or social posts that say: “Looking for busy moms over 40 who want to get fit!” Or “Are you a man over 30 who wants to build more muscle and boost your energy?” These callouts are usually followed by … Read more
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