Let’s be honest: your ideal clients are being sold a lot of nonsense. The health and fitness space is FULL of empty promises, quick fixes, and one-size-fits-all solutions… So by the time your ideal clients see YOUR offer? They need to wholeheartedly believe that what you’re selling them can help them. (It’s no wonder people … Read more
I know it’s tempting… Someone opts into your email list, and you immediately want to hit them with your offer. That’s the whole point of capturing new leads, right? Well… sort of. Your follow-up emails need to be more than just a sales pitch. Yes, you’ll eventually invite your new leads to take action, whether … Read more
Ever wonder why some leads go cold even after they’ve opted into your email list? It’s not you… It’s your messaging. Think about it: let’s say someone opts in for a lead magnet that features your best high-protein meal prep recipes for hormone-friendly weight loss. That means they’re interested in hormone-friendly nutrition, right? So, if … Read more
I’ve got some seriously helpful tips for you to smoothly transition challengers into your long-term coaching programs today! Before you launch ANY challenge after the holidays, I want to give you a few strategies to make sure your challengers stick around for higher-ticket programs. You may have heard me talk about these before, but I’m … Read more
Yes, FLOPS! If you want to make sure people DON’T sign up for your challenge… And you want to DON’T generate long-term clients… And you DON’T want to be profitable… Here’s what to do: 1. Under-price or over-price your program. Nothing says “I’m not sure what I’m doing” like a price tag that’s totally out … Read more
Over the last decade, almost NOTHING has been more pivotal in my business (and my clients’ businesses) than running transformation challenges. Transformation challenges are: A low-risk way for potential clients to experience you Awesome for newbies to hyper-focus on their goals and get incredible results A great way to keep current clients happy and engaged … Read more
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