These days everyone is talking about getting leads and new prospects, but few people are talking about what you should be doing to make sure you KEEP the clients that you do get. (It costs 7x more to get a new client, than it does to retain a current one) <—– So I’m going to … Read more
[CHALLENGE OF THE WEEK 1/23: CORE VALUES] Do you have Core Values in your business? “Core values are what support the vision, shape the culture and reflect what a company values. They are the essence of the company’s identity – the principles, beliefs or philosophy of values.” – Schoenlaub When you define your core values for … Read more
[Challenge of the Week!! 1/16] Let’s kick this year off ORGANIZED and in control. Your challenge THIS week is to make sure you have a SYSTEM set up for your bookkeeping to keep track of your income and expenses. The last thing you want to be doing in March or April is wasting time sorting … Read more
(Guest post by Program Design Expert: Fred Zoller) The question of programming often comes up when discussing training in a private setting, semi-private setting and continuing to larger groups and bootcamps. I firmly believe that your workouts should always be “programmed” not just written down. The two are completely different. This applies to ALL types … Read more
Guest Post by Adam McCluskey I think of posture analysis as the foundation of my client evaluation. This shows me what position they spend most of their day in. I can tell which motions will be limited, and where they will be weak just from a short posture analysis. Since posture has a direct correlation … Read more
Guest Post by Adam McCluskey Let’s face it, everyone wants an engaging and magnetic experience when they start something new. Everyone wants their excitement, uncertainty, and expectations to be met with overwhelming satisfaction. Basically, everyone wants the “WOW” factor. The fitness business is no different. Clients come to us with very different experiences and expectations, … Read more
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