This month we’ve been talking about the “magic” of the follow-up and how to convert your new leads into real, paying clients… But what about your previous clients? They already know, love, and trust you… So why not follow up with them, too? Think about it… They’ve already experienced the value you provide, so it’s … Read more
This month I’ve been talking about how to improve your lead follow-up to land more paying clients… But what happens when people keep taking your low-ticket offers and not your high-ticket offers? It’s simple: STOP positioning your low-ticket offers as “everything they need” to achieve their goal. Instead, position your low-ticket offers as a quick … Read more
You might not realize this because most coaches don’t talk about their “failed” sales funnels as much as their profitable ones… But trying to get a brand new lead to convert from a free lead magnet straight into a $200 or $300 program isn’t always as easy as people make it sound — especially if … Read more
I know it’s tempting… Someone opts into your email list, and you immediately want to hit them with your offer. That’s the whole point of capturing new leads, right? Well… sort of. Your follow-up emails need to be more than just a sales pitch. Yes, you’ll eventually invite your new leads to take action, whether … Read more
Ever wonder why some leads go cold even after they’ve opted into your email list? It’s not you… It’s your messaging. Think about it: let’s say someone opts in for a lead magnet that features your best high-protein meal prep recipes for hormone-friendly weight loss. That means they’re interested in hormone-friendly nutrition, right? So, if … Read more
Think about the last time you bought something from an ad, an email, or a social media post… It felt like it was speaking directly to YOU, right? That’s because effective content is created with ONE person in mind. The fact is, when you try to speak to everyone, you end up connecting with no … Read more
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