Hot take: with just 6 weeks left of the year, my team and I have decided that “finishing strong” does NOT mean scrambling to the finish line at breakneck speeds. It means finishing the year with clarity, purpose, and a sense of accomplishment. In fact, instead of cramming in as many tasks as we can … Read more
If there’s one thing I’ve learned after more than a decade of marketing my own business online… It’s that you’ve gotta know when to hold ‘em, when to fold ‘em — and when to just keep emailing. Do you know how many times I thought a funnel “wasn’t converting”, when really my new leads just … Read more
Ever poured your heart, soul, and some serious bucks into Facebook ads, only to be met with crickets? We’ve aaaaallll been there. And, even though it stings to see that you’ve spent more than you’ve made, it’s ALL good data… IF you know how to read that data. So before you swear off Facebook ads … Read more
Recently inside of Content Club, we released a training about identifying your ideal client avatar, and it got me thinking… Most business owners — myself included — don’t revisit these “basics” nearly enough. When we’re knee-deep in the day-to-day, it’s easy to forget that our foundation (the very thing our business is BUILT on!) might … Read more
Ever since I got obsessed with systems over a decade ago, there’s one thing I wish someone told me sooner: Systems are NOT “set it and forget it” fixtures in your business. It’s easy to fall into the trap of thinking that once you set up a system — like a content creation workflow, or … Read more
As someone who still LOVES to nerd out on health and fitness after all these years, I get it… You have SO much knowledge, you know EXACTLY what could change your ideal client’s life, and you want to pour EVERYTHING that could help them into one, big comprehensive program. But in most cases? Less is … Read more
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