You know that saying, “you never get a second chance to make a first impression”?
It’s especially true of your email list.
When someone opts into your email list, it means they’re not only interested in what you have to offer — they’re a captive audience.
That first interaction is the perfect time to:
- Hit them with your BEST impression (i.e. your best content, resources, relatable stories, and credibility-building moments)
- Start building a real relationship with them
- And start them on their journey toward becoming a paying client or customer
You need more than just an email that delivers their lead magnet to do all that.
You need an intentional nurture sequence that welcomes your leads into your community and gets them hooked on your approach from day one.
What does that look like?
It looks like…
- Marketing a relevant, time-sensitive offer like the fast-action offer they might have seen behind your opt-in page (we talked all about that right over here), or another special intro offer to a class or program you want to fill
- Setting expectations by letting new leads know when to expect emails from you, how to reach out for support, or inviting them to a free group if you have one
- Value emails that share helpful resources, tips, and content that speak directly to your ideal client’s goals, struggles, and limiting beliefs so they get in the habit of opening (and LOVING) your emails (I like to include a short “P.S.” connecting to a current offer or a way I can help them at the end of these)
- Highlighting case studies and testimonials to instantly build credibility and show your new leads what’s possible with your unique methodology
- Reaching out with a personal call or email if possible, whether it’s you or an assistant, to ask if there’s anything you can help them with and to welcome them personally into your community
- Sharing your stories and writing in a fun, engaging way to let people get to know you
And creating that intentional nurture sequence ahead of time so that everyone receives the same thoughtful welcome when they join your email list!
You could spread these emails out over the course of the first 30 days that someone opts into your list (with an email sending every other day or every couple of days)…
Or you could keep it short, sweet, and simple and spread them out over a week or two.
I recommend a flow that starts with your lead magnet delivery email which can include a reminder about your special offer (if you have one)…
Followed by expectations and then a mix of value emails, personal stories, and success stories (with a personal reach-out somewhere in there!).
After that, they should receive your regular weekly nurture emails.
The goal is, by the end of your nurture sequence, your new prospects should understand exactly what you do, how you can help them, and what makes your approach different.
Even if they don’t turn into a paying client or customer right away, the seed is planted!
This sequence requires a little bit of work upfront, but it’s sooooo worth it.
If you don’t have one done already, put it on your February to-do list!
Make it an amazing day,
Alicia
