FACT: it’s easier to sell to people who know you than people who don’t!
That’s why building a WARM audience who knows, loves, and trusts you is one of the BEST ways to use your time and marketing resources as a business owner.
Even if you’re not selling a product, service, or package that you consider “premium” … a warm audience is more likely to:
- Buy from you the first time you ask
- Give you testimonials
- Share your offer with people they know
- Invest in higher-ticket offers
And when it comes down to spending money on paid ads ….
You’ll likely spend a LOT LESS for conversion to a warm audience than you will to a cold audience.
If you’re wondering where this “warm audience” lives, they’re usually the people on your email list, your free online community (like a Facebook™ group), and your most engaged social media followers.
Keep in mind, though — growing a warm audience DOES take time, patience, and a strategy.
And, that’s EXACTLY what I’ll be talking about all month long so you can start the 2023 New Year rush with a plan and with MOMENTUM!
Make it a productive day,
Alicia
P.S. In my next post, I’m going to get into whether or not Facebook™ groups are “dead” — and the answer might inspire you to do things a little differently this holiday season.
