As we head into 2026, I see coaches falling into one of two camps:
Group #1:
You’re thinking about rebuilding your signature program because it feels like it’s not working.
Sales are slower than you want, or you’re explaining it more than you should.
Maybe you’re even having a hard time with client results because they’re not following through.
It’s easy to jump to the conclusion:
“The program must be the problem.”
Most of the time, it isn’t.
What’s usually missing is just clearer positioning. (and maybe a little fine-tuning around client accountability and incorporating in some client mindset work).
Group #2:
Your offer works.
Clients get great results.
Things are going “well”… but you’re still doing more manual work than you want to be.
Instead of needing a brand-new signature program…
You need to optimize what you already have so it’s easier to sell and easier to deliver.
If you’re in either camp, this matters a LOT heading into 2026.
So if you’re thinking about burning it down (there are more of you than you might think!) and starting from scratch… try this first
I usually reserve these kinds of tools for our Coach Engine clients, but I wanted to share it with you to help you CRUSH it in the New Year!
It’s an AI prompt designed to help you:
✅ Reconnect to the real promise your offer delivers
✅ Uncover red flags or gaps in your positioning
✅ Spot what’s slowing you down (or keeping your clients stuck)
✅ Pinpoint your biggest growth opportunities for 2026
You can do it in 10 minutes.
Just copy this prompt into ChatGPT and start filling it in!
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Your 2026 Offer Optimization Blueprint:
I am a [type of coach — e.g., “online fitness coach”] who helps [niche — e.g., “busy women over 35 who’ve tried dieting multiple times and keep regaining weight”] go from [current painful reality — e.g., “feeling stuck in a cycle of restriction, burnout, and low energy”] to [clear, tangible outcome — e.g., “consistent fat loss, steady energy, and confidence in their food choices”] in [timeframe — e.g., “12 weeks”].
My offer is called [Offer Name — e.g., “Sustainable Strength”].
1. Audience Clarity: My ideal client is not: [e.g., “someone chasing quick fixes or short-term challenges”]
They are struggling most with:
- [Primary pain point — e.g., “losing weight without obsessing over food”]
- [Secondary pain point — e.g., “fitting health into their lifestyle without guilt”]
- [Unspoken frustration — e.g., “feeling defeated because they can’t ever seem to follow-through”]
They’ve already tried: [e.g., “macro tracking, fasting, bootcamps, etc”]
2. The Real Promise
After working with me, my client can:
- [e.g., “trust themselves instead of relying on food rules”]
- [e.g., “maintain results during busy seasons”]
- [e.g., “feel confident navigating life without guilt”]
3. What’s Included vs. What Actually Creates Results
My offer currently includes:
- [e.g., “weekly coaching calls”]
- [e.g., “nutrition guidance”]
- [e.g., “custom workout program”]
What I believe actually drives results inside my offer:
- [e.g., “teaching clients how to adapt and be flexible instead of following rigid rules”]
- [e.g., “real-time feedback when they need support”]
- [e.g., “mindset coaching”]
Based on all the inputs above, answer the following prompts:
If anything is unclear, ask follow-up questions. I don’t want generic responses — I want bold, strategic, high-converting answers that actually help me sell and deliver my offer better.
Marketing & Positioning Based on my niche’s needs, preferences, and pain points:
- What is the ONE core promise my offer should lead with?
- If someone asked, “Why should I choose this over other options?” — what’s my honest answer?
- How should I position or market this offer to stand out and convert more of my ideal clients? (Think specific, non-generic angles and unique selling points)
- What’s my unique positioning? Break it down:
- Why my method works when others fail
- What makes it meaningfully different
- Give me 3 strong marketing angles that:
- Call out the real underlying problem my audience faces
- Speak directly to buyer hesitation and objections
- Make this offer feel like a no-brainer
- Recommend a tiered structure that protects my time, increases client commitment, and makes the investment feel justified.
Program Optimization:
- What should I REMOVE, SIMPLIFY, or RESTRUCTURE to make this easier to run and easier for clients to succeed?
- What 3-5 strategic upgrades to increase perceived value without adding complexity.
- Identify the top 3–5 areas for improvement right now: (Positioning, Delivery, Client Accountability, or Experience)
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I’m excited for you to try this.
If you want help tightening this, pressure-testing your answers, or turning your offer into something scalable, automated, and more hands-off…
That’s exactly what we do inside Coach Engine.
Make it an amazing day,
Alicia
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Stop Doing It The Hard Way! Start Scaling in 2026.
Coach Engine gives you a streamlined system built for health & fitness pros who want clients, cash flow, and clarity.
You’ll get everything you need to:
✔️ Attract (and follow up with!) qualified leads on autopilot
✔️ Book + confirm sales calls with built-in automations
✔️ Launch funnels, ads, emails, & nurture sequences
✔️ Onboard new clients, process payments, & deliver your program
✔️ Finally have one place to run your business
Come on over and join the party!
